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Omnichannel Retail Solutions and Strategies.

Wed Nov 13 14:41:28 UTC 2019 Admin

Omnichannel Retail Solutions and Strategies.

The omni-channel platform is beneficial in delivering more regular customer experience across all channels. With a centralized management system, retailers can efficiently remove barriers and create a more consistent shopping experience for customers

Omnichannel isn't a buzzword anymore, there are several companies who can be seen making huge progress by implementing an omnichannel strategy, which is an experience most customers have been craving for.

What is omnichannel retailing?

The term omnichannel retailing is all about connecting all sales channel to make a single commerce experience. It means, shoppers can browse the net, buy, deliver, collect and return goods through the fusion of channels, and their experience remains great and regular. Making it seem more than just owning physical stores in addition to a multichannel e-commerce operation.

As a matter of fact, according to a Harvard business review survey of about 46,000 shoppers, it was discovered that

          - Just 7% shopped exclusively online

          - 20% were store-only

          - And 73% preferred to move across several channels

Meaning your business needs an effective omni-channel platform to make it rank high and give your customers the best experience. In other words, your business needs an omnichannel platform such as Scantranx!

What is Scantranx?

Scantranx is a Cloud Based Omnichannel Retail solution that easily incorporate Brick & Mortar stores (offline) with online sales channels thus, reducing the operational costs of a business while enhancing the experience of their customer.

With an omnichannel platform such as Scantranx, your brand becomes present in all front-end. Selling on channels such as:

        - A desktop e-commerce website that works well on all mobile gadgets.

        - Messaging and social media applications

        - A loyalty smartphone application

        - Important marketplaces for your brand

        - Pop-up stores or physical retail

 

And this is then integrated into one of the back-end, allowing shoppers to carry out things like:

       - Browse on social, purchase products on your mobile site, collect from a locker and go back in-store.

       - Add to cart through mobile application on the train to work, finish the purchase on desktop at your workplace and have the product delivered to your home.

       - Browse your pop-up or physical store, scan a product through the mobile application to add to your online cart and buy later when at home in any size of your choice.

This simply means that, with an omnichannel like Scantranx integrated in your business, shoppers can easily engage with your brand through any channel they find cool and convenient.

Is an omnichannel strategy really worth bothering about?

Certainly! If your desire is for your brand to grow and cement a top place in its niche, then you really need to consider an omnichannel strategy which can be provided by Scantranx.

What can Scantranx offer your business?

You stand the chance to achieve a lot from Scantranx. Scantranx can provide you with an unmatched app on any android device, tablet, mobile phones or its customized hardware. You can empower your sales associates with Scantranx mobile points of sales (MPOS) application to help customers in making the best decisions and enhance their shopping experience.

Also, with Scantranx advanced reporting tools, you have the complete visibility of your business. By merely clicking a single button you can observe the performance of all salespersons to have optimum insight into your business.